data mining

Consumer Data Brokers

data brokers

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Data brokers, numbering in the couple thousand, collect data about our most personal information, which include our name, number, level of education, equity, income, interests. Lists of cancer patients and domestic abuse victims, for example, have been found online, allegedly for sale. Oh, and it’s not against the law. They get this information from what you buy online AND offline — especially from surveys filled in online, such as those targeting health. If a website tells you that they are collecting information that they might share with a third-party, that’s the red flag. Data is important to collect, particularly in marketing; however, the problem is the type of data collected isn’t regulated. If you live in Canada, see The Personal Information Protection and Electronic Documents Act to understand your rights. If you live in the United States, check out About the Data to see the type of data collected about you. Don’t forget to “opt-out.”